"We need a campaign that feels intimate, human, and eye-catching, while keeping it tasteful and on-brand"
Industry
Retail / Furniture / Home Living
Scope
Integrated Advertising Campaign
Duration
4 weeks
Stage:
Seasonal Campaign for Product Promotion
Introduction
In an effort to boost awareness and drive sales for its premium bedroom furniture range, Furniture Palace Kenya launched the bold and emotionally-driven “Sleep With Me” campaign — a concept designed to spark curiosity, emotion, and connection around their flagship bedroom sets.
As the Head of Graphic Design, I led the creative direction, visual execution, and rollout across multiple platforms, including digital, print, in-store, and outdoor media.
Challenge
The goal was to:
Approach
The campaign, with the help of TheBar, a creative agency renowned for bold concept work, centered on a provocative, playful, and personalized call to action. Each bedroom set was personified — turning beds into characters you could “sleep with”.
Examples included:
Sleep With Nick – King Bed Set
Sleep With Elaina – King Bed Set
This emotionally resonant approach made the beds feel aspirational, intimate, and elevated the buying decision into an emotional lifestyle choice.